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Brands that prove the tech

Digital-first brands for agentic tech.
Built to connect with people.

Novara brand direction: a dark green financial technology website with the headline Keep the money your payables quietly leak and a sculptural gold installation
Positioning, made tangible. Novara / Brand concept

More than visual, brand
that does strategic work

01

Naming & Reframing

Defining what the product is before designing how it looks. The highest-leverage move.Let’s talk02

Communicating Technology

Making complex capability legible and believable. The brand is elevated by exposing what is real.Let’s talk03

Motion & Narrative

Identity and explanation in motion, where stills cannot carry the story.Let’s talk

End to end identity systems
for your product & service

Photographic research and positioning notes selected through a red lens

Brand strategy & positioning

Find the point of view only your business can own. Turn audience insight and product truth into a clear position.

A loop symbol, construction guides and variations on a drafting sheet

Logo system

A distinctive mark, built to work everywhere. From the smallest product icon to the largest expression of the brand.

Coordinated printed cards, posters and brand guidelines under a red lens

Identity system

Typography, colour, imagery and layout that belong together. A practical system your team can keep building with.

Editorial proof sheets spelling out Clear, Human and Distinct

Verbal identity

A recognisable voice, from the first headline to the smallest product message. Clear principles, with room for personality.

Kahuna Labs

Visualizing product
intelligence through
brand & motion

Kahuna Labs motion identity: a silver intelligence form framed in ultramarine

Strategy / Identity / Motion

View case study
The balance between sharp
strategic thinking & effortless
collaboration is really special.

There’s a rare mix of intelligence, conviction, and chemistry that makes building together both meaningful and fun.

Kahuna Labs

UX & Branding / Questions

Frequently asked

What brand and identity services does Nester Labs offer?

Brand strategy and positioning, logo and symbol design, identity systems covering typography, colour, imagery and layout, verbal identity, and motion. Each piece is built as one practical system your team can keep building with.

Do you design product experiences as well as brands?

Yes. Brand and product are designed together, so the point of view carries from the first headline to the smallest product message. Our product work covers user research, product design and design systems.

How does a brand engagement start?

With strategy. We turn audience insight and product truth into a clear position, then express it through identity, voice and motion.