Design (CDO)
Ruchin Shah
Leads the design practice. Focuses on strategic initiatives, capability building and team performance.
Ruchin has worked with teams at frog, IKEA, IBM, Google, Atlassian and others to set up innovation practices and help ambitious orgs envision where they should play next. The executives who select him to be part of their journeys, pick him to be their sparring partner, user advocate, occasional drinking bud and emerging trend speculator. In turn, he offer sa safe space for them to think aloud on their challenges, and help them get to a solution. His work has won international awards, has been featured in the news and displayed at international conferences while creating value for organizations and their users. Ruchin also teaches and volunteers.